TFMTI

TMSS Financial Management & Technology Institute (TFMTI)

A Quality Training Institute for Financial Management
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Area Prefeasibility Survey and Potential Target Client Market Appraisal
TFMTI
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Description

Course objective:

Feasibility surveys and potential target clients aims at identifying underserved areas and communities; and to getting a much deeper and precise understanding of the demand in the preselected areas in order to confirm/adapt the assumptions in terms of products features (market survey – additional information to finalize the design of the products and confirm extension strategy and marketing strategy.

This course covers the basic socio-economic survey objectives and methods and planning process and how to conduct a successful area survey and potential client appraisal for microfinance program.

Course audience:

Staff members of Microfinance involved in the Design, Development and Marketing of the Products and Services of the microfinance /Bank, including, Field/Account Officers, Officers in Product Development, Operations Managers/ Supervisors and Branch Managers.

Course Contents:

  • Objectives and purpose of a survey and potential client market appraisals
  • Assessing Microfinance Market
  • Defining Microfinance Clients
  • Socio-Economic surveys to identify target clients and eliminate mis-targeting
  • Competitors and their portfolio  in the area

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Related Courses

Roles and Responsibilities of Branch Managers  
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Roles and Responsibilities of Field Officers
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Overall Management of Microfinance
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Finance for Microfinance Managers
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Office Address

TFMTI

Email: tmssictbijoynagar@gmail.com
Phone: +8802-9339451
Mobile: +8801789019796
Mirpur-10, Beribadh, Goranchotbari, Dhaka.

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  • Banking IT Training
  • Diploma in Microfinance





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