Objectives:
To improve the skills of the participants on concept and different issues of customer relationship management.

To make the trainees understand how to use customer information to develop customized product and services.

To enhance the knowledge of the trainees regarding relationship marketing.

Target group: Senior Officer and above.

Contents:

• Basic Concept of CRM
• CRM Strategy and Customer Contact Technology
• CRM Application in Banks
• Customer Life Cycle Management
• Customer Retention and Relationship Management
• Obstacles and Problems in CRM
• Plan Development of CRM

Duration: 02 days