Course objective:
The need to develop increasingly flexible and responsive financial products constitutes perhaps the most compelling challenge facing the microfinance industry today.
This course covers both the process of developing a new product (market definition, market research, product proto-type, costing and pricing, pilot testing, roll-out, marketing, lifecycle management, etc.) as well as the impact of introducing new products on the MFI (human resources, corporate culture, operations and systems, financial results, operating results, etc.). The Course will expose participants to the factors considered and development process of a microfinance product.
Course audience:
Staff members of Microfinance involved in the Design, Development and Marketing of the Products and Services of the microfinance /Bank, including, Field/Account Officers, Officers in Product Development, Operations Managers/ Supervisors and Branch Managers.
Course Contents:
- Introduction to Market-Based Financial Product Design.
- Definition of Microfinance Products
- Parameters for Developing Financial Products for MFIs
- Microfinance Products Design Process/Cycle
- Process of product design and development in Microfinance
- Product costing and pricing,
- Pilot testing,
- Product launch and commercialization.
- Product branding,
- Development and Marketing for MFI products
